Hey There!

 

Hi! My name is Richard Whitesell and I am an art director/designer specializing in interactive. I have worked with brands such as IBM, American Express, Dell, TNT, Johnson and Johnson, and BBC Worldwide. I am passionate, enthusiastic, ambitious, and always learning. I love what I do. Find me on LinkedIn, Twitter, Facebook, Flickr, Foursquare, Vimeo, and/or Tumblr.

646-919-0949
 

Selected Work

 
IBM Midmarket Tablet Ad
Art Direction
ibm Midmarket tablet Ad
Info: Photoshop, Illustrator, InDesign

Interactive tablet ad for IBM created for The Daily, Wall Street Journal, and Wired. Outlines three IBM success stories with case study videos and documentation.

IBM's Midmarket Engines site
Art Direction
ibm.com/engines
Info: Photoshop, Illustrator

Landing page for IBM's Midmarket Engines. Here the user can view case studies from actual IBM clients and learn about solutions that can fit their business. This page was created in transition away from a flash heavy experience to an HTML5 compatible site which is viewable in mobile and tablet browsers.

US Open PointStream
Art Direction
Info: Photoshop, Illustrator

Match data from the US Open is visualized online and in real time for tennis fans around the world to explore. Tennis fans are able to toggle visualizations of different stats such as aces and double faults and analyze what these stats mean for the players and the game.

If I Can Dream
design / 3d / motion graphics
Info: Photoshop, Illustrator

If I Can Dream is the first of a new generation of post reality entertainment. Created by Simon Fuller, If I Can Dream will document the authentic story of five young people who dream of success in Hollywood, revealing every moment of triumph and struggle along the way. It will allow viewers to interact with the individuals and the narrative in real time. If I Can Dream gives open access to a show in a way that has not been attempted before. Watch every move live online as they rehearse, write, socialize and plan their careers. Will these aspiring hopefuls have what it takes to succeed and who will be next to join If I Can Dream via a public audition process? Interactive audience participation makes If I Can Dream a fascinating cultural experiment, opening up the American Dream and democratizing the process of the making of a star.

If I Can Dream Prototype
design / 3d / motion graphics
Info: Photoshop, Illustrator, Flash, After Effects, Cinema 4D

Conceptual work for If I Can Dream. If I Can Dream is the first of a new generation of post reality entertainment. Created by Simon Fuller, If I Can Dream will document the authentic story of five young people who dream of success in Hollywood, revealing every moment of triumph and struggle along the way. It will allow viewers to interact with the individuals and the narrative in real time. If I Can Dream gives open access to a show in a way that has not been attempted before. Watch every move live online as they rehearse, write, socialize and plan their careers. Will these aspiring hopefuls have what it takes to succeed and who will be next to join If I Can Dream via a public audition process? Interactive audience participation makes If I Can Dream a fascinating cultural experiment, opening up the American Dream and democratizing the process of the making of a star.

Realtime Data Charting Concept
design
Info: Illustrator

Conceptual work for a website that allows charting of realtime data. Smart readers update the site from various locations around the world. Different data sets can be plotted on a graph to observe any interesting occurrences.

Conceptual NavigationUsing Navigation to tell a story
design
Info: Photoshop and Illustrator

Conceptual website where the viewer learns how a company is making life easier though different industries. Visiting different parts of the city offers a different case study or scenario.

Million: for Droga5 and NYC DOE
design / motion graphics / production
Info: After Effects, Photoshop, Flash

The Million program aims to offer short-term incentives and rewards to motivate students, increase classroom participation and contribute to their overall success in school. The Department of Education selected schools to be a part of a pilot program and partnered with Verizon Wireless to provide a free Samsung U740 to every student. For the first month, each student received start-up Million points, which then was redeemed for minutes and texts. After that, the student could earn additional Million points by excelling in classes and exhibiting good behavior.

upl8.tv for Poke
design / motion graphics
Info: After Effects, Photoshop

Upl8.tv is a single serving site that brings you moderated content pulled from YouTube. Remember the good old days of channel surfing with the remote? With upl8.tv, all you need is your spacebar.

This side project, created by Poke New York, gave me the opportunity to create an identity reminiscent of TV production company bumpers from the early 80s.

Dell Summer Rocks for Dell
design
Info: Photoshop, Illustrator

In summer 2008, Dell went on a road trip to various music festivals all over the country including Lollapalooza, The Virgin Mobile Festival, and The Austin City Limits Music Festival. At each location Dell set up an experience where visitors were able to make mix-tapes, have stylists re-create iconic rock star "do's", get airbrush tattoos, and much more.

To announce the Dell "Summer Rocks" tour, we designed a mini-site where visitors can learn about contests, promotions, watch video diaries, see interviews with musicians, and make mix-tapes.

Teroforma for Teroforma
production design
Info: Photoshop, Flash, Illustrator

Teroforma is a unique digital store/web app where visitors can arrange place settings on a virtual table. Special attention was brought to each product which contained a story of its own. Users can learn where each item came from and who it was designed by.

Love Earth for BBC Worldwide
design
Info: Photoshop

Using GPS tracking tags and Google Earth, visitors can follow the migratory lives of some of the species featured in the film “Earth” by BBC Worldwide and Greenlight Media. Also features blogs from zoologists and environmentalists documenting their travels and observations.

Cloudlets: an Audio Experiment
design / motion graphics
Info: After Effects

Audio driven animation created in After Effects

Music by The Field - A Paw in My Face

Radiohead - House of Cards: an Audio Experiment
design / motion graphics
Info: After Effects, Processing

Experiment using the point cloud data for Radiohead's music video for "House of Cards". The video above is the result of incorporating the data into particle systems done in After Effects.

More information can be found here: RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

Alpha Rainbow an Audio Experiment
design / motion graphics
Info: After Effects

Audio driven animation created in After Effects.

Music by Boards of Canada - Alpha Rainbow.

 

Resume

 
Currently
Ogilvy & Mather New York City April 2009 to Present

Art Direction

  • Working in collaboration with Interface Development, Content Strategy, and Development teams.
  • Working with Brands such as IBM, American Express, and Kodak
Last Position
Poke New York New York City June 2007 to April 2009

Interactive Designer and Motion Graphics

  • Worked in collaboration with Interface Development, Content Strategy and Development teams.
  • Developed visual identities and branding for clients such as loyal.tv, Million, and upl8.tv.
  • Designed and animated Flash content, produced motion graphics and 3D elements for brands such as KY, Dell, and Million.
  • Worked with brands such as Dell, BBC Worldwide, Johnson & Johnson, and TNT.
Previous Position
Euphoria Post Production Pittsburgh PA January 2004 to May 2007

Interactive Designer and Motion Graphics

  • Established company website art direction and production.
  • Produced motion graphics for nationwide television campaigns.
  • Managed client login based deliverables and assets.
  • Design and production of several Flash based websites for clients.

Education

Special Distinctions

  • If I Can Dream for 19 Entertainment and Poke New York

    Awarded "Site of the Day" by the FWA on March 22nd, 2010

  • Million for Droga5 and The NYC Department of Education International ANDY Awards 2009 (Richard T. O'reilly) for Public Service
  • Love Earth for BBC Worldwide

    Awarded 2nd for 'Design Innovation of the Year' for the Guardian's MEGAS awards.